Marketing Plan

One of the most important considerations you can make in selecting a real estate professional to sell your home is their commitment to and experience in marketing strategies that work. After all, anyone can “list” your home. GSB & Associates, that’s not good enough. We want to sell your home. We want to sell it promptly and we want you to get a price you are satisfied with. This takes a series of well thought out steps that are executed with a sense of urgency.

Pre-Listing Research and Planning

A marketing plan is a roadmap to a successful sales experience. We start planning even prior to listing, making notes of a home’s best assets, the neighbourhood and pricing it competitively.

Diligent, Thorough Marketing Research. We don’t believe in guesstimates or “ballpark” figures. We strategically price your home based on comparable recent sales to appeal to the widest audience while helping you get the most out of your investment. We look at trends and neighbourhood features. We consider every aspect in pricing your home including your personal financial needs and timeline.

Monitoring Critical Feedback. We proactively seek comments from every agent who previews and shows your home. We want to know what they are saying and what their clients are saying. We use this input to place your home in the best possible position to sell.

A Team Approach. While your agent is your key point person, you can take comfort knowing there is a full-time staff of experienced professionals behind the scenes, helping you stay connected through the entire sales process. At Justin Harve & Associates, you won’t get lost in the shuffle.

Staging, Showings, and Open Houses

While more homes for sales than ever are viewed online, few are ever sold without the buyer seeing the property in person. This is why staging, in-person showings, and open houses remain such an important part of the sales process.

Strategic Marketing & Staging. We create a marketing strategy for every home we list and create a quality feature sheet for each. We will assist you with staging ideas an improving curb appeal to help sell your home quickly. We pull out all the stops to present your home at its best.

Property Showings. Any individual property showings we schedule will be done with your convenience in mind. We will only schedule personal property showings to prospects who have read and viewed your property online, and who we have determined is a real potential buyer of your home. This minimizes inconveniences to all parties and increases the potential of getting an offer on your home.

Open Houses. Even with all of today’s technology, open houses still work. We’ll schedule your open house at a time convenient for you and market it to serious buyers. Even if they don’t put in an offer, we still get helpful feedback from prospects who are actively looking. Interested buyers are provided with a well-produced feature sheet to remember your home.

Weekly Seller Updates. We understand sellers can be anxious when selling their homes. That’s why we pro-actively keep you updated at least weekly on any showings, feedback, inquiries and marketing activity associated with your listed property. This is a good opportunity for us to touch base and share any thoughts or concerns. Our clients appreciate our accessibility.

Marketing the Home to Buyers

We use a multi-pronged approach in getting your home in front of more, qualified buyers. We use traditional print pieces and flyers, for sale signs, multiple digital platforms including social media, websites and email along with radio and television. This provides us with a near constant flow of inquiries about the properties we have listed.

In-House Print Shop. We are pleased to be able to offer our clients a dedicated graphic designer and in-house print shop to create the highest quality marketing pieces. This not only allows for a quick turnaround but provides potential buyers with superior take-home pieces including flyers, brochures, and feature sheets. This unique feature provides a competitive edge our clients appreciate.

Exposure on the Calgary Board’s MLS System. We place your home in front of over 5,000 professional real estate agents on the Calgary Real Estate Board through the Multiple Listing Service (MLS). Our experience and expertise in real estate descriptions and imaging will get your property noticed by this army of sales professionals.

Active Marketing. While we already have thousands of potential buyers in our database, we are marketing and prospecting daily to find new people who may be interested in your home. We understand time is money and we bring a sense of urgency to the sale of your home that others may not have. We are constantly visible and always in search of referrals.

Internet and Digital Marketing. Research shows that more than 95 per cent of buyers use the internet to search for their next home. We are at the forefront when it comes to using digital marketing tactics and strategies that work. Your home will be marketed via major websites like,,, and Your home will be seen on our own websites, agents websites, neighbourhood websites and on social media platforms. We reach out through email to prospective buyers and those we know are actively looking to buy. Over the years, we’ve invested millions of dollars in building our online presence and visibility to make your home available to thousands of potential buyers, 24 hours a day, 7 days a week. You will simply not get better internet exposure with anyone else.

The Latest in Digital Imaging. Our in-house professional photographer and videographer specializing in showing off real estate at its very best. They understand complimentary angles, lighting and the use of 3D interactive virtual tours to make your home come alive. See the difference quality imaging can make in the sale of your home. This is yet another in-house feature available exclusively to our clients.

Radio and Television. We have and will continue to build our brand and reach buyers on television and radio stations during peak viewing and listening times. This generates a steady stream of prospects for us to better help us sell your home. We invested heavily in building reputations and have become one the most trusted names in real estate in Canada.

Prominent For Sale Signs. Simple and effective, for sales signs remain a staple of the real estate industry. Our sign, however, demonstrates that your home is listed by Canada’s largest and most respected real estate company.

Contact Us

You may only sell a home a few times in your life. Choosing who is going to partner with you in that sale is a significant decision. You’ll want to work with someone with experience, a superb reputation and a track record of success in real estate. At SGB & Associates, our core values include teamwork, loyalty, integrity, accountability and gratitude. We listen to our clients and we stay connected and accessible.

We provide sincerely. objective advice and work diligently to help you achieve your real estate goals. We have taken the extraordinary steps of creating our own in-house print shop and have our own in-house professional photographer and videographer. We use proven traditional real estate marketing tactics combined with the latest digital marketing strategies to sell your home with urgency.

Yes, you may only sell a home a few times in your life. We work at it every day. Choose carefully. Select Justin Harve & Associates. Contact us today to get started.

Contact us today to get started on marketing your Calgary home.

The trademarks MLS®, Multiple Listing Service® and the associated logos are owned by The Canadian Real Estate Association (CREA) and identify the quality of services provided by real estate professionals who are members of CREA. Used under license.

GSB Luxury Homes

4034 16 St SW,


AB T2T 4H4, Canada

Phone:(403) 390-0504